Shu Uemura Unlimited Care Serum-In Cream Foundation - # 674 35ml/1.18oz

Introducing the Shu Uemura Unlimited Care Serum-In Cream Foundation in shade #674, a breakthrough that fuses makeup with skincare. Made in Japan, this cream foundation goes beyond coverage—it's designed to nourish and refine your skin while delivering a radiant, makeup-ready finish. With 93% skincare essence, your daily base feels like a soothing serum, so your complexion looks healthier from the first swipe to the last set of the day.

• Serum-inspired nourishment: 93% skincare essence hydrates, supports moisture balance, and helps skin look more refined over time rather than simply masking imperfections.
• Sensory cream texture: A cushiony, velvety formula that glides on smoothly, hugs the curves of the face, and remains comfortable from morning to night.
• Micro-radiance with Tsubaki oil: Japanese Camellia (Tsubaki) oil boosts inner glow, delivering a luminous, natural-looking radiance that catches light without looking greasy.
• Buildable, even coverage: Delivers even tone and refined texture without heaviness—you can layer for more coverage where you need it or sheer it out for a barely-there glow.
• Long-lasting, radiant finish: Maintains a fresh, skin-like glow throughout the day, with a finish that won’t turn flat or settle into fine lines.
• Shade range including #674: Thoughtful tones designed to match a variety of skin tones, helping you find a seamless, natural look.
• Made in Japan: Precision formulation and meticulous craftsmanship underpin every bottle, offering dependable performance and a refined feel.

Who is this for? It’s ideal for anyone who wants more than just coverage—a foundation that supports the skin’s health while providing a polished finish. Perfect for dry or dull complexions craving moisture and glow, and for those who prefer a makeup look that blends seamlessly with skincare benefits.

How to use for best results

1. Start with a clean, moisturized face. If your skin is very dry, apply a thin layer of your preferred moisturizer to maximize slip and hydration.
2. Dot the Serum-In Cream Foundation onto the center of the face (forehead, nose, cheeks) and blend outward using steps of patting and light buffing. Build coverage in areas where you need it.
3. For a more luminous look, use your fingertips or a damp sponge to press and blend lightly along the hairline and jawline, ensuring a seamless finish.
4. Set only if desired with a translucent powder; otherwise, enjoy the natural, skin-like glow that remains visible all day.

Why choose this foundation over others? Because it isn’t just about masking skin concerns—it's a skincare-forward base that nourishes as it beautifies. The 93% skincare essence acts like a daily serum, while Tsubaki oil contributes micro-radiance that reads as healthy, living skin. If you value a foundation that stays fresh from morning coffee to late-evening events and leaves your skin looking refined rather than caked, this is a thoughtful, premium option crafted for real-world use.