Shu Uemura Unlimited Care Serum-In Cream Foundation - # 764 35ml/1.18oz

Shu Uemura Unlimited Care Serum-In Cream Foundation #764 is a luxurious cream foundation that nourishes as it perfects, delivering a radiant, long-wearing finish. Crafted in Japan and infused with skincare-inspired benefits, it’s the ultimate fusion of makeup and care for a complexion that looks refined and feels nourished all day.

• Serum-inspired skincare in a foundation: with a 93% skincare essence, this formula delivers intensive nourishment as you wear, helping to support smoother-looking skin over time.
• Creamy, cushiony texture: a velvety application that cocoons the skin, glides on effortlessly, and blends to a seamless, natural finish that won’t settle into lines.
• Japanese Tsubaki oil for micro-radiance: renowned for boosting inner radiance, it helps refresh the skin’s surface and promote a healthy glow with each layer.
• Skincare and makeup hybrid: acts as a treatment cream while delivering coverage and refinement, so your skin looks treated and perfected in one step.
• Long-wearing, radiant finish: designed to stay put throughout the day while maintaining a luminous, skin-like glow.
• All skin types welcome: suitable for a wide range of complexions, with shade options to match diverse tones.

Key details you’ll love

Shade: #764 • Size: 35 ml / 1.18 oz • Made in Japan

Why this foundation stands out

This is more than a makeup product—it's a skincare-forward foundation designed for daily wear. The serum-like base layers softly, refining texture as you build coverage, so even as you apply more, the finish remains luminous rather than heavy. The inclusion of Japanese Tsubaki oil nourishes the skin, helping to reveal a healthier-looking complexion with continued use, while the high concentration of skincare essence provides daily comfort and hydration.

Who is it ideal for?

Perfect for anyone seeking a makeup that treats the skin as it covers. If you want a light-to-medium, natural-looking radiance that doesn’t feel cakey, this is a reliable choice. It’s particularly appealing for those with dry or dehydrated areas who crave a dewy finish that stays comfortable from morning to night.

How to use

1. Dispense a small amount onto the back of your hand.
2. Warm it with fingertips and apply to the center of the face, then blend outward for a seamless edge.
3. Build by layering where you want more coverage—this foundation layers beautifully without looking heavy.
4. Set with a light dusting if you prefer extra longevity, or wear as-is for a fresh, skin-like glow.

Texture and finish you’ll notice

The cream-to-liquid cushion texture melts into the skin, leaving a radiant finish that appears lit from within. Because it’s a serum-in formula, you’ll notice comfortable wear that respects the skin’s natural texture while delivering refinement and a subtle, healthy sheen.

What makes it different from typical foundations

Unlike traditional foundations, this Shu Uemura offering blends skincare performance with makeup coverage, so your skin can look better with daily use—not just after your routine. The combination of a high skincare essence content and Japanese Tsubaki oil sets it apart by promoting a nourished look that endures across the day, while the durable finish resists dulling and caking.

Shade range and versatility

shade #764 is part of a broader shade lineup designed for a range of skin tones. The formula is crafted to adapt to different complexions, helping you achieve a harmonious match with natural undertones.

In short, the Shu Uemura Unlimited Care Serum-In Cream Foundation #764 is a premium, skincare-first solution for anyone who wants a foundation that not only perfects but also contributes to the health and radiance of the skin. If you’re seeking a daily makeup ritual that nourishes as it smooths and enhances, this is the hybrid you’ll reach for again and again.