Shu Uemura Unlimited Care Serum-In Cream Foundation - # 774 35ml/1.18oz

Shu Uemura Unlimited Care Serum-In Cream Foundation in shade #774 blends high-coverage makeup with skincare benefits, giving you a radiant complexion that actually nourishes the skin you wear every day. Made in Japan, this luxurious formula is designed for those who crave a flawless finish that still feels breathable and comfortable from morning to night.

• Serum-in cream texture: a creamy foundation that glides on like a skincare-infused cream, delivering coverage without heaviness.
• 93% skincare essence: intensive nourishment locked into every drop, helping skin stay hydrated, supple, and more comfortable throughout wear.
• Japanese Tsubaki oil: renowned for boosting micro radiance, enhancing skin luminosity while supporting a smoother texture.
• Radiant, natural-looking finish: a glow that mimics healthy skin—brightening the complexion without looking artificial or cakey.
• Long-lasting wear: reliable coverage that stays fresh from morning to night, even in changing environments.
• All-skin-type suitability: thoughtfully formulated to work for all skin types, including sensitive or reactive complexions.
• Shade #774: a carefully balanced tone in a broad shade range, with other shades available to match diverse undertones.
• Made in Japan: backed by meticulous craftsmanship and a heritage of precision in luxury cosmetics.

Why this foundation stands out

Unlike traditional foundations that sit on the surface, this formula merges makeup with skincare. The cream foundation acts as a nourishing treatment, using a high concentration of skincare essence to refine texture and even skin tone over time. The result is a complexion that not only looks flawless today but can appear firmer and more radiant with continued use—without sacrificing comfort or breathability.

Who is it ideal for

Ideal for anyone seeking lasting coverage that still feels light, especially:

• Dry or dehydrated skin that benefits from deep hydration
• Anyone aiming for a dewy, natural glow rather than flat matte coverage
• Those with sensitive skin who want a gentler, skin-first foundation experience
• Complexions that prefer a refined, luminous finish that photographs well

How to use for best results

1. Start with a clean, moisturized base. A light primer can help longevity on warmer days.
2. Dispense a small amount and apply starting at the center of the face, blending outward using fingertips, a brush, or a damp sponge.
3. Layer gradually to build coverage where needed, preserving the skin-like finish.
4. For extended wear, set lightly with a translucent powder or a finishing spray, depending on your climate and activity.

Experience a foundation that does more than even your tone—it's an uplifting skincare ritual. With 93% skincare essence, Japanese Tsubaki oil, and a radiant finish that endures, Shu Uemura Unlimited Care Serum-In Cream Foundation #774 is designed for daily use, special occasions, and everything in between. Elevate your routine with a makeup product that respects and nourishes your skin while delivering the flawless, glow-bright complexion you deserve.